Social Media Examiner - Getting more leads from Facebook...

It’s 🔍 Sherlock Holmes Day, Reader... Shout out to the long suffering Mrs. Hudson...

Why today? Elementary my dear Watson... It’s Sir Arthur Conan Doyle’s 🎂 birthday!  

This newsletter is brought to you by the Social Media Marketing Workshops. 

In today’s edition:

• Click-to-Messenger reels ads
• A/B testing LinkedIn campaigns
• YouTube ads strategy
• Web3 community development

🔥 Here's a word from our sponsors:

Grow Your Business With Amazon Ads - Beta Now Open!
Unlock the power of Sponsored Display, even if your business isn’t available on Amazon.com. Reach new customers using exclusive insights from shopping and streaming signals. This self-service solution helps you create engaging display ads in just a few clicks. There’s no minimum spend, and you can optimize based on your goals. Join the beta today and connect with new customers.

ANNOUNCING: Social Media Marketing Workshops
Imagine two weeks of live, interactive training with top social marketing experts who’ll share their secrets with you. 📈 Participate in over a dozen in-depth workshops and learn how to take your campaigns to the next level on Instagram, Facebook, TikTok, YouTube, and LinkedIn. 💪 Grab your All-Access ticket today.

Unlock Your True Productivity Potential
Say goodbye to time-consuming tasks and hello to optimized output with tools designed to improve workflow.

As of January 2023, the estimated total audience size for FB Reels is nearly 700 million people. Yet they only accounted for about 3% of FB ad impressions in 2022. This placement clearly still has a lot of untapped potential.

So how can advertisers leverage this placement successfully? Meta recently rolled out click-to-Messenger ads for this format with optional WhatsApp conversion options. 

That means advertisers can now use Reels ads to start conversations with prospects.

To learn how to set up a Click-to-Messenger ad in Reels, read the article.

➡️ Here's more great content for you:

• LinkedIn Ads: How to A/B Test Your Way to Effective Campaigns
• YouTube Ad Targeting: How to Maximize Your Results
• Building a Dedicated NFT Community That Remains Loyal