Social Media Examiner - Scarcity marketing technique...

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In today’s edition:

• Using scarcity in marketing
• Web3 and customer loyalty
• Instagram changes

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1. Scarcity exists in every business, whether it takes the form of stock levels, seats on a course, or something else. It's just a natural part of doing business.
2. Scarcity doesn't have to be negative. It can be presented positively. Framing scarcity in the right way, can be a source of excitement, anticipation, and even community. 

Using this campaign strategy is practical: It leverages something that's already a part of your business. Using scarcity can be positive, when focusing on excitement and exclusivity. 

And, just in case you were worried, using this strategy is ethical too, when framing scarcity in a way that's helpful to customers.

To learn how to use scarcity to improve marketing conversions, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

The Future of Loyalty: Web3 and Business
Wondering how to forge customer relationships that last? Want to know how Web3 enables deep customer loyalty and connection?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

To discover 11 AI writing and design tools that help marketers, read the article.

Social Media Marketing Talk Show
Discover the latest Instagram changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.