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Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
May 29, 2023

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.

Additional coverage:

  • During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
  • MediaSense offers its own reasons for why and how the agency pitch process needs to change irrevocably so as not to break the participants in the process. More in this Digiday+ Media Buying Briefing.
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  • Join us on July 13 just outside of NYC at the Digiday Publisher Golf Outing for a chance to connect with industry leading publishing execs over a casual round of golf followed by a happy hour. Secure your spot before June 14 to receive the lowest rate on passes.
  • In this video, learn how brands and agencies are responding to the changing retail media landscape and optimizing campaigns for continued success. Sponsored by Best Buy Ads.
  • Download this guide to learn how marketers are using always-on email testing to create more engaging content. Sponsored by Mailchimp.

Top Stories
Ivy Liu
The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.

howdy!
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.

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When it comes to entertainment, ‘popular’ is Paramount

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As the world’s TV viewing continues to move to streaming, there is a prime opportunity to reach global audiences. By recognizing the industry’s key challenges — discoverability, rising churn and a fragmented ecosystem — marketers are refining and prioritizing their marketing strategies to find the most impactful viewers.

howdy!
MediaSense offers its own reasons for why and how the agency pitch process needs to change irrevocably so as not to break the participants in the process.

Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys.

howdy!
Led by IAB execs, publishers seek to show lawmakers how ad tech really works.

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As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions.

howdy!
Dentsu’s Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?

howdy!
Eighty-two percent of publishers overall say they’re already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.

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