4 ways to use scarcity for more conversions...

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  • YouTube search tips
  • Scarcity strategy roadmap
  • Consumer loyalty in Web3

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Worried about using scarcity in strategy because you don't want to sound negative. Consider these two important points:
  1. Scarcity exists in every business, whether it takes the form of waiting for an appointment slot, seats in a course, or items on a shelf. It's just a natural part of doing business.
  2. Scarcity doesn't have to be negative. It can be presented positively. Framing scarcity in the right way, it can be a source of excitement, anticipation, and even community. 

Using scarcity in a marketing plan is practical. It leverages something that's already a part of your business. 

Using scarcity can be positive when focusing on excitement and exclusivity. 

Using scarcity is ethical when framing it in a way that's helpful to customers.

To discover 4 ways to use scarcity in marketing to get more conversions, whatever your business is, read the full article.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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