4 ways to use scarcity for more conversions...

It’s 🇬🇧 National Biscuit Day, Reader!

Rich tea, custard cream, jam-filled, chocolate digestive, hobnob... what’s your favorite with a 🫖 tea or ☕ coffee?    

This newsletter is brought to you by the Social Media Marketing Workshops.

In today’s edition:

• Improved Instagram traffic
• YouTube search tips
• Scarcity strategy roadmap
• Consumer loyalty in Web3

🔥 Here's a word from our sponsors:

Learn From the Top Experts in Social Marketing 🤩
Get coached by over a dozen of the world's top social marketing pros! 🌎 Participate in our Workshops and you’ll learn from their mistakes, experiments, and successes. Apply their wisdom immediately to level up your marketing game! 💡 Grab your All-Access tickets today.

🛠️ Tools That Will Make Your Marketing Stand Out
Save time, maximize output, and grow revenue with these top-rated services. Explore our guide now!

1. Scarcity exists in every business, whether it takes the form of waiting for an appointment slot, seats in a course, or items on a shelf. It's just a natural part of doing business.
2. Scarcity doesn't have to be negative. It can be presented positively. Framing scarcity in the right way, it can be a source of excitement, anticipation, and even community. 

Using scarcity in a marketing plan is practical. It leverages something that's already a part of your business. 

Using scarcity can be positive when focusing on excitement and exclusivity. 

Using scarcity is ethical when framing it in a way that's helpful to customers.

To discover 4 ways to use scarcity in marketing to get more conversions, whatever your business is, read the full article.

➡️ Here's more great content for you:

• The Right Way to Drive Results With Your Instagram Bio Links
• How to Unlock the Power of YouTube SEO
• The Future of Loyalty: Web3 and Business