Google Marketing Live 2023: Everything You Need to Know


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Google Marketing Live 2023: Everything You Need to Know

Google Marketing Live 2023 was a tour de force of artificial intelligence (AI) advancements in Google Ads, with the tech giant showcasing how AI can now streamline and enrich our campaigns.

Here are three main features that promise to redefine our marketing strategies.

1. Conversational AI for Google Ads:
Google introduced an AI-driven chat feature for campaign creation within the Google Ads interface. This revolutionary tool is designed to shoulder the burden of asset creation, while offering advertisers the ability to fine-tune generated assets before launching. Basically, the ads creation step is as close to plug-and-play as you can get.

2. Google Search Generative Experience (SGE):
The integration of Search and Shopping ads into SGE represents a new frontier for Google's advertising platform. Although currently experimental, the future potential of directly integrating ads into conversational chats is enormous, promising a more immersive and relevant ad experience for users.

3. Google PMax and AI-powered assets:
PMax, Google's new campaign type, is set to offer a more automated experience with AI incorporated into the setup process. Plus, with the use of AI, Google Ads can now generate assets targeted to specific search queries. I was particularly impressed with this feature as now the ads can be entirely dynamic and personalized.

These developments show AI not as a replacement but as a tool to enhance our creativity and productivity, while giving us more control in directing automated campaigns.

This is not just about saving time—it's about working smarter, and Google's AI is ready to be our co-pilot.

Keep your eyes on these features as they unfold and get ready for a game-changing marketing journey.

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