Product Habits - How to win the AI products arms race

Hiten's Pick

Winning the AI Products Arms Race

Everyone is racing to integrate AI into new and pre-existing products. But AI alone is not a silver bullet. The reality is that 85% of enterprise big data and AI projects fail. Before jumping to innovate, it’s essential to understand the AI survival curve and where lucrative opportunities exist.

Business

SaaS Startup Efficiency Gains When Using AI

AI will most likely create workstream efficiencies for content marketing, sales development, and software engineering. If you integrate AI into how your company operates, start with engineering—this is where you'll see the most overall gain in productivity. Here's why.

Google Wants To Target You With AI-Generated Ads

Google plans to roll out generative AI tools that automatically create ads based on your search queries. Though the tech giant has been using machine learning systems in their advertising efforts for a while, this adjustment will ramp things up. The implications for advertisers and users alike are significant.

Product

How To Create Products With Soul

Minimal products have become more commonplace over the past several years. While there is value in creating things that prioritize function over all else, it's important to remember that emotion is an essential part of being human. How a product makes people feel matters as much as what it helps people accomplish. This is a thought-provoking read about creating products with soul.

The UX Research Reckoning Is Here

Over the past 15 years, we've experienced the golden age for UX research. But we're in a moment of reckoning now. Mass UX role layoffs indicate that companies aren't extracting enough business value from these roles. There are several significant reasons why this has happened. UX is still important but will require a refocusing on micro- and macro-research.

Marketing & Sales

The EVE Framework of Content-Led Link-Building

ChatGPT is likely to create a world with "copycat" content. Backlinks and other off-page ranking factors are about to become even more important for search engines looking to differentiate overall quality among similar content. The challenge is that getting backlinks isn't easy. The EVE Framework described in this article can help.

What Does SEO Mean Now That We're All Using AIs?

When someone is curious about your product, company, or brand in the future, they will likely look to AI tools like ChatGPT to ask questions about it. These tools are bound to have a high level of influence on how people perceive your brand. Check out this tool to track, analyze, and optimize what AI is saying about your company.

Growth

What it Takes To Build a Billion-User Platform

Virtual Reality and Extended Reality are expensive businesses to get into. Case in point: Meta has spent $56 billion on its Reality Labs division over the past decade and only generated about $7 billion in cumulative revenue. With Apple expected to make its debut in the XR headset category, things are expected to heat up in the market. This in-depth analysis of what we can expect is worth the read.

Building and Launching a SaaS in 10 Days

Fernando Pessagno decided to take on the challenge of building and launching a SaaS product in just ten days. He recently shared how he pulled it off—from ideation to development to launch. This will inspire any builder looking to get past the initial inertia of creating something new.

Management

A Hackathon Game-Changer: User Story Mapping

Hackathons are an energizing way to develop new products rapidly. But trying to create a viable demo in one weekend comes with an inevitable feeling of chaos. User Story Mapping is a helpful technique that allows you to visualize a user journey and identify core product features faster. This is a helpful guide on utilizing the tool the next time you launch an MVP.

Read This If You're Looking for a Product Management Role

If you're interviewing for a product management role—especially at a mature tech company—this spreadsheet will prepare you for it. It lists 1500 interview questions from actual interviews at companies like Facebook, Google, Amazon, Roblox, and Adobe. Don't walk into your interview until you parse through this list.

Insight of the Week

Email Addresses Are Not Primary User Identities

Most applications treat your email address as something that will never change, which isn't reality. This is an eye-opening story about how hard it was for one person to change an email address across multiple highly used applications. Only a few apps made the process easy, and this is how they did it.

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SaaS Startup Efficiency Gains AI Products Arms Race enterprise big data machine learning systems past several years AI survival curve

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