ANA parts ways with PwC in its ongoing transparency project

Also: Culture Brands' work to help brands uplift, empower stories for African Americans ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

June 06, 2023

The ANA parts ways with PwC in its ongoing ad tech transparency project

Sources claim the trade organization ended the relationship amid frustration with developments.

Additional coverage:

When Eunique Jones Gibson, founder of the Black-owned marketing agency Culture Brands, launched her agency in 2017, the 39-year-old business leader wanted to demonstrate that she could ignite conversation, introspection and social change in the industry.
By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply. More in this Digiday+ Marketing Briefing.
The production company behind Netflix’s “The Night Agent” and the latest “Scream” films is already having to adapt to a potential work stoppage, its co-CEO said on the Digiday Podcast.
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.
Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy, including investing in Netflix for the first time.

Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there!

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Enterprise-grade CDP data ingestion and activation capabilities are helping brands develop highly engaging, personalized campaigns and product experiences. Produced in partnership with Marketecture.
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Digiday Marketing Briefing Eunique Jones Gibson latest Scream films potential work stoppage The Night Agent

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