LiveRamp fielded inbound inquiries over a potential sale

Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale

The industry's leading data onboarding company LiveRamp has discussed a potential sale in recent months, including to credit bureau Experian, according to sources familiar with the developments.

Additional coverage:

• This year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. VideoAmp appears to have the lead. More in this Digiday+ Media Buying Briefing.
• Name brand publishers can try all they want to reduce their carbon footprints, but some experts worry that made-for-advertising sites will prevent much progress from being made.
• Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads.
• Aside from a 30-second spot that appeared during the season finale of Vanderpump Rules, razor brand Bic has stopped spending on linear TV.
• Billion Dollar Boy is using artificial intelligence to boost the creator economy — in particular to improve the search and discovery of influencers.

Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there!