LiveRamp fielded inbound inquiries over a potential sale

Also: VideoAmp's jump in the alternative TV measurement race ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Credit bureau Experian linked with such talks but intense competition proves a hindrance.
June 05, 2023

Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale

The industry's leading data onboarding company LiveRamp has discussed a potential sale in recent months, including to credit bureau Experian, according to sources familiar with the developments.

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Credit bureau Experian linked with such talks but intense competition proves a hindrance.

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This year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. VideoAmp appears to have the lead.

As publishers work with brands and agencies to grow commerce content, they’re embracing solutions and partnerships that drive substantial revenue.

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Name brand publishers can try all they want to reduce their carbon footprints, but some experts worry that made-for-advertising sites will prevent much progress from being made.

Download this guide to learn how publishers are using first-party data to turn visitors into subscribers.

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Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads.

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Aside from a 30-second spot that appeared during the season finale of Vanderpump Rules, Bic has stopped spending on linear TV. 

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Billion Dollar Boy is using artificial intelligence to boost the creator economy – in particular to improve the search and discovery of influencers.

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