How much content is too much? Agencies are starting to ask that question

June 02, 2023

How much content is too much? Agencies are starting to ask that question

Agencies are beginning to rethink their approach to creating content for clients, with so much volume and competition these days.

Additional coverage:

Audiences craving more are now being treated to captivating longer-form narratives. It's the addictive nature of those quick hits that has fueled this transformation.
As the hype around artificial intelligence reaches a fever pitch, executives at Unity Technologies are finding themselves at the center of the storm.
Attention-based buying is turning into a legendary tale of patience and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
To boost brand awareness, Cars.com is investing in influencer marketing.
After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have.
Our most-read story this week: With advertising in flux, Twitter is outsourcing ad monetization to ad tech.

Other things to know about

With privacy regulations influencing data collection and analysis, brands are turning to CDPs to resolve customer identities. Produced in partnership with Marketecture.
Reaching subscriber and viewership goals comes with a two-part challenge of attracting millions of new subscribers while reducing churn to a more manageable level — or, put simply, finding new and existing viewers who will love the content on offer and continue to subscribe to get more of it. Sponsored by Wurl.
Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. Sponsored by Peer39.

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How much content is too much? Agencies are starting to ask that question