‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
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With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Wednesday, May 31, 2023
Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi. May 31, 2023 With advertising in flux, Twitter is outsourcing ad monetization to ad tech Since May
How marketers are driving engagement with predictive segmentation
Tuesday, May 30, 2023
While the audience for email marketing is vast, it can be difficult to identify the cohorts most beneficial to brands' campaigns. To drive successful outcomes, email marketing teams are
Two years in, Bose's first CMO outlines his plan for the brand
Tuesday, May 30, 2023
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. May 30, 2023 Two years in, Bose's first CMO outlines his plan for the brand It took a minute, but Bose is
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
Monday, May 29, 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. May 29, 2023
As GDPR turns 5, U.S. ad industry seeks to peddle influence
Friday, May 26, 2023
Also: Dentsu's new web3 readiness tool and generative AI
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