‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies

June 01, 2023

‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies

Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.

Additional coverage:

To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
Agencies are still feeling out who they think the winners and losers will be as the end of the third-party cookie draws near, but they're doing so with notably less pessimism than they have in the past.
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale. More in this Digiday+ Media Briefing.
Cameo is offering union benefits to its creators.
From our sister site, WorkLife: How Twitter’s new CEO Linda Yaccarino, a longtime media executive, could find herself on a “glass cliff.”

Other things to know about

Join this virtual forum on Wednesday, June 7 at 1 p.m. ET as Digiday and MNTN dive into the state of the modern advertising campaign from ideation to optimization. Sponsored by MNTN.
As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. Sponsored by impact.com.
As more CTV inventory enters the market, new suppliers will compete with added signals and insights to prove performance to advertisers. Sponsored by Peer39.

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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies