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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies

Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
June 01, 2023

‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies

Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.

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  • Join this virtual forum on Wednesday, June 7 at 1 p.m. ET as Digiday and MNTN dive into the state of the modern advertising campaign from ideation to optimization. Sponsored by MNTN.
  • As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. Sponsored by impact.com.
  • As more CTV inventory enters the market, new suppliers will compete with added signals and insights to prove performance to advertisers. Sponsored by Peer39.

Top Stories
Ivy Liu
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.

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To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.

Download this email marketing guide to learn how marketers map customer journeys to surface deeper insights and enhance consumer experiences.

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Agencies are still feeling out who they think the winners and losers will be as the end of the third-party cookie draws near, but they’re doing so with notably less pessimism than they have in the past.

With integrated tech stacks that unify customer insights, brands are better equipped to personalize customer experiences to drive revenue.

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World of Good’s newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.

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Responsible media efforts are helping protect the planet and society while reducing supply chain redundancy, boosting campaign quality and saving money for businesses.

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SAG-AFTRA and Cameo, the celebrity platform that connects talent and fans, have announced a new agreement that allows members to cover brand deals through Cameo for Business (C4B). Brands will be able to access more fan-favorite professional talent through SAG-AFTRA’s health and pension plans.

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Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

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Older messages

With advertising in flux, Twitter is outsourcing ad monetization to ad tech

Wednesday, May 31, 2023

Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi. May 31, 2023 With advertising in flux, Twitter is outsourcing ad monetization to ad tech Since May

How marketers are driving engagement with predictive segmentation

Tuesday, May 30, 2023

While the audience for email marketing is vast, it can be difficult to identify the cohorts most beneficial to brands' campaigns. To drive successful outcomes, email marketing teams are

Two years in, Bose's first CMO outlines his plan for the brand

Tuesday, May 30, 2023

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. May 30, 2023 Two years in, Bose's first CMO outlines his plan for the brand It took a minute, but Bose is

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

Monday, May 29, 2023

The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. May 29, 2023

As GDPR turns 5, U.S. ad industry seeks to peddle influence

Friday, May 26, 2023

Also: Dentsu's new web3 readiness tool and generative AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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