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With advertising in flux, Twitter is outsourcing ad monetization to ad tech

Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
May 31, 2023

With advertising in flux, Twitter is outsourcing ad monetization to ad tech

Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Additional coverage:

  • This week's Digiday+ Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week's Digiday Programmatic Marketing Summit.
  • Mexico-based Jose Cuervo is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
  • The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
  • Benjamin Moore wants to make sure people know that it is only available at local retailers, so it took to out-of-home, print, display ads and influencer partnerships to make it clear that its products are not available at big-box retailers.
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Top Stories
Ivy Liu
Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

howdy!
This week’s Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week’s Digiday Programmatic Marketing Summit.

Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys.

Advertisement

howdy!
Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen “Wonderboy” Thompson.

In a fragmented TV landscape, brands and agencies are using CTV alongside other omnichannel tactics to reach audiences.

howdy!
The good news in Dentsu’s ad forecast is that there’s still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.

Advertisement

Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys.

howdy!
The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.

howdy!
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.

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Key phrases

Enterprisegrade CDP data ingestion Digiday Programmatic Marketing Summit engaging personalized campaigns Mexicobased Jose Cuervo mobile advertising marketplace real ad pricing first tequila brand

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