With advertising in flux, Twitter is outsourcing ad monetization to ad tech

May 31, 2023

With advertising in flux, Twitter is outsourcing ad monetization to ad tech

Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Additional coverage:

This week's Digiday+ Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week's Digiday Programmatic Marketing Summit.
Mexico-based Jose Cuervo is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
Benjamin Moore wants to make sure people know that it is only available at local retailers, so it took to out-of-home, print, display ads and influencer partnerships to make it clear that its products are not available at big-box retailers.

Other things to know about

Enterprise-grade CDP data ingestion and activation capabilities are helping brands develop highly engaging, personalized campaigns and product experiences. Produced in partnership with Marketecture.
Publishers are prioritizing creating commerce content that readers trust while being careful not to allow revenue opportunities to cloud their recommendations. Sponsored by impact.com.
As the world’s TV viewing continues to move to streaming, there is a prime opportunity to reach global audiences. By recognizing the industry’s key challenges — discoverability, rising churn and a fragmented ecosystem — marketers are refining and prioritizing their marketing strategies to find the most impactful viewers. Sponsored by Wurl.

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With advertising in flux, Twitter is outsourcing ad monetization to ad tech