With advertising in flux, Twitter is outsourcing ad monetization to ad tech

With advertising in flux, Twitter is outsourcing ad monetization to ad tech

Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Additional coverage:

• This week's Digiday+ Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week's Digiday Programmatic Marketing Summit.
• Mexico-based Jose Cuervo is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
• The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
• Benjamin Moore wants to make sure people know that it is only available at local retailers, so it took to out-of-home, print, display ads and influencer partnerships to make it clear that its products are not available at big-box retailers.