✅❌ SEOs On Google’s Generative Search Experience

We’re in an age of influencer marketing, but the data also tells us that user-generated content much more significantly influences consumer behavior.

Here are some illuminating results from a survey by EnTribe:

→ 81% of consumers say a brand’s use of influencers has either no impact or a negative impact on their perception of a brand (51% of whom say they scroll right past influencer posts)
→ 90% would prefer to see brands share content from actual customers
→ 86% are more likely to trust a brand that publishes user-generated content as opposed to influencers
→ 62% have never purchased a product promoted by an influencer, 90% have purchased a product after being influenced by friends or family
→ 82% would be more inclined to purchase their products or services if brands incorporated user-generated content into marketing initiatives, 12% would be inclined to purchase a product if promoted by an influencer

Now, obviously, there’s a difference between what consumers say and what they do. But still.

→ Currently unconfirmed, but SEORoundtable reported on a potential Google Search Algorithm Ranking Update on June 6. It got even more volatile on June 7.

→ GA4’s "audience builder" just added 5 new dimensions (Country Manual term (UTM Term) Mobile device info Minute New vs Returning) and a new metric (Session duration). If you're still on that GA3 sh*t, time to move on. Soon, GA4’ll be the only game in town.

→ Google’s "DeepMind" developed a system that sorts code and writes efficient algorithms— what’s more, these effective, optimized algorithms are developed without training on examples of human code.

→ Among SEOs, Google’s Generative Search Experience hasn’t made a super positive impression:

Where we at?

→ This piece on how AI will change customer acquisition breaks down the benefits of working with AI for content marketing- like personalization, efficiency, data analysis, predictive analysis, and improved ROI- and also looks at the downsides of AI technologies— like article quality, legal concerns, and, of course, hallucinations. Dropping some takes on what the future of AI might look like, Pat Ahern gives good advice on preparing for AI disruption.

He drops some good data: did you know that it took TikTok 9 months to reach 100M monthly active users, but only took ChatGPT 2 months?

Wild.

→ Bard’s making big strides in Logic and Reason thanks to its new "implicit code execution" technique, which improves math and data analysis and therefore its coding ability. This goes hand-in-hand with a new export function to Google Sheets.

→ Jetpack just dropped an AI assistant for WordPress users. The OpenAI tech is directly integrated into the WordPress editor and can be accessed as a limited requests free version, or with unlimited requests for $10/month. Writers are using it for help with titles, spelling & grammar checks, summaries, and even full articles.

→ Instagram is testing a ChatBot you can access through your DMs as Meta scrambles to catch up in the generative AI arms race.

Click the link above for explanations and/or this thread.

→ It’s June. You know what that means: time to start strategizing for Christmas. For real though, TikTok just dropped its 23-24 Holiday Marketing Playbook. Oof.

→ Twitter’s new CEO had her first day on the job. Yaccarino arrives just as reports suggest Twitter’s YOY ad revenue is down a whopping 59%... The game plan? She’ll focus on business ops and Elon to oversee product design and new tech.

→ Snapchat continues to make gains in Europe, hitting 15M monthly users in Germany.

→ TikTok brings us another cutting edge in marketing: elderly & retirement-age influencers.

→ This piece on the "future of social media" provides some interesting data to make some interesting prediction, like Search will happen on Social Media instead of engines, More Reliance on Influencers Over Celebrities, Seamless Shopping Experience on Most Socials, and More Chatbots as Consumers Slide into DMs for Customer Service.

And don’t forget…

Key phrases

Mobile device info Minute limited requests free version Generative Search Experience super positive impression The OpenAI tech new export function Country Manual term effective optimized algorithms digital marketing newsletters RhinoRank UTM Link

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