✅❌ SEOs On Google’s Generative Search Experience

GM nerds,
Welcome back to the Big Mac of digital marketing newsletters ✨

(in my humble opinion) 😎

So, what’s good this week?
→ How AI Will Change Customer Acquisition🤖
→ AI Assistant For WordPress Just Dropped✍️
→ User-Generated vs. Influencer Content 🆚
→ What Do SEOs Think of Google’s Generative Search Experience? ✅❌
→ more, obviously 💯

We’re in an age of influencer marketing, but the data also tells us that user-generated content much more significantly influences consumer behavior.

Here are some illuminating results from a survey by EnTribe:

→ 81% of consumers say a brand’s use of influencers has either no impact or a negative impact on their perception of a brand (51% of whom say they scroll right past influencer posts)
→ 90% would prefer to see brands share content from actual customers
→ 86% are more likely to trust a brand that publishes user-generated content as opposed to influencers
→ 62% have never purchased a product promoted by an influencer, 90% have purchased a product after being influenced by friends or family
→ 82% would be more inclined to purchase their products or services if brands incorporated user-generated content into marketing initiatives, 12% would be inclined to purchase a product if promoted by an influencer

Now, obviously, there’s a difference between what consumers say and what they do. But still.

(h/t @MorningBrew lol)... but it’s gotta be too early to count out Zuck, right?

→ Meta’s Performance 5 Best Practices framework just dropped— it’s a set of data-proven tactics designed to improve your ad performance across Meta platforms: