Social Media Examiner - Social listening tools...

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In today’s edition:

• Social listening tools
• Interactive LinkedIn content
• YouTube Ad Strategy: A New Way to Grow Your Leads and Sales
• Lessons From Cool Cats: From Creative to Business and Beyond

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In fact, listening lets you analyze public posts and public comments that include specific keywords or hashtags. If you aren't actively seeking out posts and engagement, you could be missing out on a lot of important trends and discussions. Here are a few benefits of social listening for brands:

• Find mentions of your brand
• Gauge customer sentiment
• Prevent potential crises
• Learn about customers
• Improve messaging
• Connect with brand ambassadors
• Uncover competitor issues
• Spot industry trends

Although social listening and monitoring are similar, it's important to note that they aren't quite the same. Monitoring typically refers to tracking keywords and hashtags on media platforms, usually with a passive approach to brand tracking. However, social media monitoring doesn't involve responding to those mentions, so it's really only part of a listening workflow.

To learn how to create and execute a social listening strategy across top platforms, read the full article.

➡️ Here's more great content for you:

• 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing

• YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

• Lessons From Cool Cats: From Creative to Business and Beyond