Social Media Examiner - Social listening tools...

It’s International Clothesline Week, Reader...

Give your dryer a break and let the ☀️ sun bake some fresh air into those 👖 jeans, 👕 shirts, and 🧦 socks!

In today’s edition:

Social listening tools
Interactive LinkedIn content
YouTube Ad Strategy: A New Way to Grow Your Leads and Sales
Lessons From Cool Cats: From Creative to Business and Beyond

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Social listening is the practice of monitoring media channels for content that matters to your business, and then joining the discussion when it's relevant. With a listening strategy, you can tune into conversations happening way beyond comments or DMs.

In fact, listening lets you analyze public posts and public comments that include specific keywords or hashtags. If you aren't actively seeking out posts and engagement, you could be missing out on a lot of important trends and discussions. Here are a few benefits of social listening for brands:

Find mentions of your brand
Gauge customer sentiment
Prevent potential crises
Learn about customers
Improve messaging
Connect with brand ambassadors
Uncover competitor issues
Spot industry trends

Although social listening and monitoring are similar, it's important to note that they aren't quite the same. Monitoring typically refers to tracking keywords and hashtags on media platforms, usually with a passive approach to brand tracking. However, social media monitoring doesn't involve responding to those mentions, so it's really only part of a listening workflow.

To learn how to create and execute a social listening strategy across top platforms, read the full article.

➡️ Here's more great content for you:

Michael Stelzner, Founder and CEO

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