They Got Acquired - The entrepreneurial gene

June 27, 2023
​Read on web​

As Adam Frank trained for a ninja competition on Israeli TV, he chronicled his progress on Instagram.

His followers increased dramatically, and many asked for his fitness advice. He wanted a better way to forge relationships with them.

In 2019, he turned that desire into Wisio, an online platform for social media content creators to monetize their expertise.

The platform allows fans to pay for video messages from the creator so they can ask questions and get personalized answers.

Frank said he and his co-founder were "bruised and traumatized" from previous startup attempts. Kudos to them for going for it anyway!

The pandemic accelerated the company's growth, and eventually they had an opportunity to sell for millions.

Our story shares more:

​He created a platform for influencers to advise fans, then sold after pandemic boom​

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Behind the Business (of TGA)

A note landed in my inbox last week from a content entrepreneur I respect.

He was responding to a newsletter about a woman who grew a content business about baby formula, and he wrote:

I'm glad you're telling stories of different types of people who start businesses.

I don't like the word entrepreneur because it's pretentious and has come to mean someone usually young and in tech trying to hit the lottery.

That caricature has led too many people, whether of different ages or backgrounds, to think starting a business is something that requires a particular gene.

It's just a job.

I love this point that he made — that you don't need some special quality or gene to start a business.

You simply have to do it well and, perhaps most importantly, stick with it, just like you would a job.

If you're feeling intimidating about scaling or selling or even starting because of the hustle culture around "what it takes" to succeed in business, remember:

It's just a job. You have what it takes.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​