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📰 News & updates

This Never Happened: Jacky Chou

Come join us live on June 14, 11 AM CEST, as I’ll be interviewing serial entrepreneur Jacky Chou for the Ahrefs community. Jacky runs a successful SEO agency and has a portfolio of 40 niche sites plus revenue-generating Amazon FBA businesses.

He’s also the creator of the Marketing Letter, the five-minute newsletter keeping marketers in the loop.

🔝 SEO

What Are SEO Benchmarks, & Which Ones Actually Matter?

These KPIs are worth benchmarking:

• Organic search traffic

• Engaged sessions

• Average engagement time

• Number of backlinks

• Domain Rating

• Individual keyword positions

• Keyword profile value

• Keyword Difficulty

• Share of voice

How to Win Featured Snippets in Google (Step by Step)

Check out our new YouTube host, Jaume Ros’ first video! In this video, he goes through how to capture featured snippets, step-by-step.

FYI: .ai Domains Are Treated as gTLDs and Not Geolocated

Something Aleyda discovered from Google’s documentation.

💻 Digital marketing

8 Key Digital Marketing Skills (Based on 15 Years in the Industry)

If you’re thinking about a career in digital marketing or want to take your career to the next level, consider improving your skills in content writing and copywriting, critical thinking, working with data, specialization(s), resourcefulness, and more.

21 Content Promotion Tactics (To Get More Traffic to Your Content)

Content promotion is not done only after the fact. Start promotion by baking it into your content—targeting topics with search traffic potential, building a content feedback group, adding link triggers and expert quotes, and pre-launching it to your audience. Then, promote it even further by turning your content into Twitter threads, LinkedIn carousels, guest posts, Reddit posts, and more.

Why the SaaS Marketing Funnel Doesn’t Work

Article by Amy Collins

The marketing funnel is outdated. Here’s what you should do instead:

25,000 Email Subscribers Is the "Smallest" Audience Needed to Generate $1,000,000/Year as a Creator

Twitter thread by Matt Ragland

Matt breaks down how he came up with the numbers, based on five revenue streams:

Till next time ;)
Cheers,