If you’re in this picture, my sympathies:



Moving on to this week’s newsletter:

📰 News & updates

Google Bard With Implicit Code Execution & Export Tables to Sheets

Google announced that it added Implicit Code Execution to Bard, making Bard 30% more accurate in internal logic challenge tests. It basically made Bard better at math and data analysis. Also, Bard can export tables directly into Google Sheets.

🔝 SEO

Is It OK to Remove 301 Redirects After a Year? We Tested It

In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year. We tested it and found out that what he said seems to mostly hold true.

Cumulative Layout Shift (CLS) – Defined, Measured, & How to Fix

CLS measures the visual stability of a page as it loads. It’s one of the three Core Web Vitals metrics Google uses to measure page experience.

A good CLS score is less than or equal to 0.1 and should be based on Chrome User Experience Report (CrUX) data.

SEO in an AI World: First Draft of a Strategy

Eli’s initial thoughts after experimenting with Google’s SGE. To summarize:

• Focus on the mid-funnel rather than the top-of-funnel, as generative AI responses will likely dominate the top of the funnel for most queries.

• Build out revenue reporting from SEO and stop focusing on keywords.

• Create a forecasting framework that does not rely on predicted query volumes and click-through rates.

• Use a system to collect People Also Ask–related queries to your product or service, as it’ll be easier to identify mid-funnel ideas.

• Relevance and topical authority will become more important.

How to Use Ahrefs to Find Profitable Micro Niches

Twitter thread by Chris Tweten

Use this simple method to find niches you can enter.

I Spent $10,000 on Backlinks…

Video by Jacky Chou

Jacky spent $10,000 testing nine different link building vendors. Well, the winner was surprising. And so was the control website’s performance (#4).

💻 Digital marketing

13 Smart Ways to Repurpose Content

The best way to repurpose your content is to repurpose those that are targeting evergreen topics. You can check if those topics are evergreen by entering them into Ahrefs’ Keywords Explorer and looking at the trends graph.

12 Concepts to Ask Beautiful Questions

Good questions lead to breakthroughs. Use concepts like “Why-What If-How,” Vuja De Lens, and role-playing to generate questions to ask yourself.

How to Play the Twitter Game

Long-form tweet by Nick Huber

His tweets aren’t always everyone’s cup of tea (for example, he rage-baits quite often). But there’s a method to the madness. Nick explains how he uses Twitter in his marketing funnel and builds businesses off of it. 
 

Till next time ;)
Cheers,