Ahrefs’ Digest #136: Linktree SEO case study, topical authority as ranking factor, and more

Please, make it stop.


📰 News & updates

Google Has Done Its Last Mobile-First Indexing Switch Today, a Six-Year Process

Article by Barry Schwartz

What it says on the can. Six years later, it’s finally done.

Understanding News Topic Authority

Article by Jen Granito

Google confirms topical authority as a long-standing ranking factor.


🔝 SEO

How to Structure Your Website's Architecture for SEO

Article by Chris Haines

Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google.

Linktree SEO Case Study: The Rise, Fall, & Future

Article by Chris Haines

Follow Chris’s analysis as he finds out why Linktree’s organic traffic dipped so much recently.

Over the Last 9 Months We’ve Deleted Close to 80% of the Marketing Footprint Off IBM.com

Twitter thread by Bryan Casey

IBM simplified its site. The result is better marketing performance and user experience. The site has become easier to manage too. (If you check its site now, it’s easy to navigate!)


💻 Digital marketing

13 Effective (And Low-Cost) Ways to Promote a Product

Article by Mateusz Makosiewicz

You don’t (necessarily) need to spend a lot of money to get in front of the right audience. Use these tactics to either launch your products or promote them at any stage.

Complete Affiliate Marketing Course for Beginners

Video course by Sam Oh

Learn how to create a successful, revenue-generating affiliate site with our free YouTube course.

Your New KPIs to Gauge Content Quality

Article by Amanda Natividad

You should always tie your content creation efforts to business goals. Along the way, gauge quality and success by focusing on KPIs like off-platform shares, quality of discussions, or the inspiration of any new programs.

VFCA Copywriting Formula

Twitter thread by Justin Welsh

Interesting copy framework you can use.

 

Till next time ;)
Cheers,



Key phrases

Older messages

Ahrefs’ Digest #135: Google ranking dropped dramatically, single-page websites, and more

Thursday, May 18, 2023

*Screams internally* 📰 News & updates Google Bard Now Shows Citations Like Bing Chat Article by Barry Schwartz Google Bard now links to the sources. Introducing INP to Core Web Vitals Article by

Ahrefs’ Digest #134: Will ChatGPT & Bard take over SEO, and more

Friday, May 12, 2023

The correct way to use Twitter these days: 📰 News & updates How X-Default Can Help You Article by Gary Illyes Google's Gary Illyes updated the hreflang x-default guidelines recently. The Nine

Ahrefs’ Digest #133: Examine SEO case study, future of SEO post-ChatGPT, and more

Thursday, May 4, 2023

Incredible lifehack: 📰 News & updates AI 'Godfather' Geoffrey Hinton Warns of Dangers As He Quits Google Article by Zoe Kleinman and Chris Vallance Erm… maybe we should listen? Google: Page

Ahrefs’ Digest #132: Creative marketing ideas, SaaS Twitter profile analysis, and more

Thursday, April 20, 2023

Oof. 📰 News & updates Report: Google Working on New More Personalized Search Engine & Project Magi Article by Barry Schwartz Google is in the process of building an “all-new search engine”

Ahrefs’ Digest #131: Healthline’s SEO case study, SEO writing tools, and more

Wednesday, April 19, 2023

We published a book! Learn more about the book in our announcement or (potentially) score yourself a copy here. 📰 News & updates April 2023 Reviews Update Tweet by Google Search Central There's

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