Einstein would be proud.

📰 News & updates

Google Search Console Performance Report Delayed but Google Will Fix the Issue

If you notice a delay in your GSC performance report, know that Google is aware and is fixing the issue.

🔝 SEO

Event Link Building: A Beginner’s Guide

Sponsoring events doesn’t just give you brand awareness—it can help build links too. Start by focusing on industry-specific events, then branch out later by sponsoring events that may be outside the scope of your industry. 

Find them by using search operators. For example, to find different events happening in your area, you can use “(events AND football club) Newcastle Upon Tyne”.

13 Privacy-Focused, Alternative Search Engines to Google

Our pick is Startpage because it’s essentially Google without the tracking. DuckDuckGo is also a go. If you’re hyper-concerned over privacy, then SearX is likely the best choice since you can host it on your own computer/servers.

Content Cluster Internal Linking With GPT for Sheets

FreshBooks was famous for its invoice template pages. The internal links were done manually in the past. Today, Steve uses GPT for Sheets to automate a big part of it. He also shares the prompt he uses.

7 Search Categories That Don’t Trigger AI Results

Twitter thread by Cyrus Shepard

Navigational queries, news, some YMYL, NSFW, quick answers, sensitive queries, even recipes. Based on these, it seems like only 20%–30% of Google search traffic will be impacted by AI-generated search.

💻 Digital marketing

The 9 Best Speech-to-Text Apps in 2023 (Tried & Tested)

We tested speech recognition apps by creating a “nightmare” recording of two non-native speakers with loud city background noise. From Otter.ai to Descript, these are the ones that made the cut.

Ask HN: Is It Just Me or GPT-4's Quality Has Significantly Deteriorated Lately?

If you’re an active user, have you noticed the same thing?

Most Managers Are on the Edge of Burnout. But One Straightforward Tweak Restores Balance

Twitter thread by Dave Kline

Instead of letting your team delegate work to you, switch it around. Ask them: “What do you recommend?”

A Brief History of Creativity (And Power)

Article by Elan Kiderman Ullendorff

“In the twentieth century, creativity became enmeshed with capitalistic productivity, and its study was largely centered around the fields of consumer psychology, organizational management, and product marketing. In other words, the thing being created by creativity is value.

“The relationship between creativity and power becomes so strong that it allows for two seemingly contradictory things to occur in parallel: when exercised by the managerial class, it is used to grant capital (think: the deification of the startup founder), and when exercised by the working class, it is used to deny capital (think: the frivolousness ascribed to arts education).”

Till next time ;)
Cheers,