Social Media Examiner - Instagram broadcast channels features…

đź“° Wednesday is "News You Can Use" day, Reader!

This newsletter is brought to you by the Tools Resource Guide.

In today’s edition, we bring you news from:

  • Instagram
  • LinkedIn
  • Meta
  • TikTok
  • Twitter

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This week, we explore changes from Instagram that matter for marketers and give your our thoughts on what’s important, such as this update to Instagram's broadcast Channel features…

Following the global rollout of broadcast Channels, Instagram is already testing new features to build out the one-to-many messaging tool, including Question prompts. Other test features are designed to make managing a Channel easier; a Channel expiration date and time, the ability to add a moderator, and Stories sharing capability.

Our Take: Channels have a lot of potential for creators, marketers, and businesses who want to communicate and share information with their audiences. Conferences that couple Channels with expiration dates and time functionality demonstrate a strong use case.

On the organizer side, key details can be shared without managing noise of comments and spam. The details are easy to find on the attendee side because the feed is uncluttered. When the conference is over, it will disappear just like a pop up Facebook Group!

Review more Instagram updates, click below:

🧭 Here is more news you can use:

  • LinkedIn: This platform is experimenting with monetization. 
  • Meta: This company plans on competing with Apple and Google by allowing EU users to download app directly from Facebook.
  • TikTok: Subscriber-only videos have added onto the perks enjoyed by Live Subscription holders
  • Twitter: To combat “extreme levels of data scraping & system manipulation” this platform applied temporary limits to the number of tweets certain accounts can view.

Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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