Data, channels, technology and the evolving marketplace
Amid supply chain interruptions, operational challenges and macroeconomic uncertainties, brands looking to bring their products to customers across retail sectors are striving to turn wholesale data into actionable insights. They’re increasingly embracing omnichannel strategies, responding dynamically to the evolving demands of their buyers and the ever-expanding array of data opportunities. In this Tactics+Insights guide, Digiday and NuORDER by Lightspeed unpack the steps brands are taking to turn wholesale data into actionable insights. With the help of experts in the field, this report highlights the omnichannel strategies influencing purchasing decisions and capturing revenue. Successful brands are putting their data to work, optimizing sales channels, improving buying experiences and increasing ROI. Download the new guide to learn:
Sponsored by: NuORDER |
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Newsroom unions are pushing management to negotiate AI use
Tuesday, July 11, 2023
Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. July 11, 2023 Newsroom unions are pushing
As users, marketers undertake Threads' pre-ad experimentation
Monday, July 10, 2023
Despite the absence of advertising options on Meta's Twitter clone, numerous brands have already established their presence on the app with their own profiles. July 10, 2023 As users, marketers
Marketers feel Twitter frustration amid Meta's Threads launch
Friday, July 7, 2023
Also: Guidelines take shape for cannabis ads
How the future of TV is shaking out and the post-Cannes sell-a-thon
Thursday, July 6, 2023
Recently, Digiday+ members have had access to briefings on how the future of TV is shaking out so far in 2023 and how publishers' sales teams performed at Cannes. Get a taste of the most recent
Virtual event: How publishers are making the switch to first-party data only
Thursday, July 6, 2023
The need for first-party data solutions is only rising as the world increasingly focuses on privacy and data. For publishers that make the right moves and transform their data approaches effectively,
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