1. Home
  2. Discover
  3. Business
  4. Digiday

Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated

Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly?
July 14, 2023

Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated

Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly?

Additional coverage:

  • The tide may be changing for Twitter, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
  • Media execs at the Digiday Publisher Golf Outing had a lot to say about the state of programmatic advertising this summer.
  • As Hilton Grand Vacations looks to grow membership – over 500,000 currently – it will not only offer events to members and prospective members but use said events to make organic content on its social media channels.
  • Our most-read story this week: Coca-Cola believes in music in ads so much it is growing its own studio to record original songs.
  • ICYMI: The open programmatic market is in a tough spot.
Other things to know about
  • Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by August 8 to save.
  • Standard reporting frameworks don’t tend to include how or why advertisers hit their KPIs, leaving teams unequipped to benchmark success. High-quality segmentation insights, however, are helping brands understand the meaning of their data. Sponsored by AdDaptive.
  • As hundreds of CTV streaming apps become available, viewer churn on SVOD and AVOD channels is reaching critically high levels. Sponsored by Wurl.

Top Stories
Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly?

howdy!
The tide may be changing for Twitter, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.

Automation allows teams to optimize more efficiently and at higher volumes and better personalize and analyze their campaigns.

Advertisement

howdy!
Media execs at the Digiday Publisher Golf Outing had a lot to say about the state of programmatic advertising this summer.

Mobile gamers represent the largest gaming audience — accounting for over 90% of the world’s 3 billion players. When marketers understand what makes a game premium, they can create a premium ad experience to match it.

howdy!
As Hilton Grand Vacations looks to grow membership – over 500,000 currently – it will not only offer events to members and prospective members but use said events to make organic content on its social media channels.

Advertisement

As consumer behaviors shift, such as customers comparison-shopping in-store with their smartphones, marketers are adopting a more customer-centric approach that prioritizes individual experiences.

howdy!
In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released reports on podcast advertising and how brands are preparing for the death of the third-party cookie.

howdy!
Publishers want to keep subscribers locked in as long as possible but early intervention is key.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Data, channels, technology and the evolving marketplace

Tuesday, July 11, 2023

Amid supply chain interruptions, operational challenges and macroeconomic uncertainties, brands looking to bring their products to customers across retail sectors are striving to turn wholesale data

Newsroom unions are pushing management to negotiate AI use

Tuesday, July 11, 2023

Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. July 11, 2023 Newsroom unions are pushing

As users, marketers undertake Threads' pre-ad experimentation

Monday, July 10, 2023

Despite the absence of advertising options on Meta's Twitter clone, numerous brands have already established their presence on the app with their own profiles. July 10, 2023 As users, marketers

Marketers feel Twitter frustration amid Meta's Threads launch

Friday, July 7, 2023

Also: Guidelines take shape for cannabis ads ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How the future of TV is shaking out and the post-Cannes sell-a-thon

Thursday, July 6, 2023

Recently, Digiday+ members have had access to briefings on how the future of TV is shaking out so far in 2023 and how publishers' sales teams performed at Cannes. Get a taste of the most recent

You Might Also Like

How to Convey Madness

Saturday, January 4, 2025

Since the early 20th century, writing has become simpler. More direct. But Edgar Allan Poe shows how a paragraph about madness should feel MAD. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Guest Post: AI in 2025: A Combinatorial Explosion of Possibilities, but NOT AGI

Saturday, January 4, 2025

opinion paper ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What are 7-figure skills?

Saturday, January 4, 2025

Make $30000/month without any guesswork ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

$106K MRR - simple tool to..

Saturday, January 4, 2025

+ quick question? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

2025 And The Rise of the Mech Account Executive

Saturday, January 4, 2025

Have we lost interest in investing in the human side of sales? To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Prismatic

Mindfulness and 'The Mamba Mentality' in Practice

Saturday, January 4, 2025

The Daily Coach continued its conversation with Jon Giesbrecht, Director of Mental Performance and Player Development for the Vancouver Bandits, about overcoming setbacks, building lasting habits, and

How to benchmark well

Saturday, January 4, 2025

Also: A first look at 2024 PE data; We surveyed 53 VCs on a variety of topics, including the AI boom, deep tech trends, and fundraising expectations. Read online | Don't want to receive these

How to drive more value for your SaaS?

Saturday, January 4, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack How to drive more value for your SaaS? Let a manual job happen, then offer automation in

🎉 Only 3 Days Left: Save 40% on Turing Post

Friday, January 3, 2025

Invest in learning more every week ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Customer Return Rates Were 13% Overall in 2024 [Crew Review]

Friday, January 3, 2025

You're an Amazon whiz... but maybe not an email whiz. Omnisend makes setting up email for your brand as easy as click, drag, and drop. Make email marketing easy. Hey Reader, Happy new year everyone