Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated

July 14, 2023

Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated

Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly?

Additional coverage:

The tide may be changing for Twitter, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
Media execs at the Digiday Publisher Golf Outing had a lot to say about the state of programmatic advertising this summer.
As Hilton Grand Vacations looks to grow membership – over 500,000 currently – it will not only offer events to members and prospective members but use said events to make organic content on its social media channels.
Our most-read story this week: Coca-Cola believes in music in ads so much it is growing its own studio to record original songs.
ICYMI: The open programmatic market is in a tough spot.

Other things to know about

Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by August 8 to save.
Standard reporting frameworks don’t tend to include how or why advertisers hit their KPIs, leaving teams unequipped to benchmark success. High-quality segmentation insights, however, are helping brands understand the meaning of their data. Sponsored by AdDaptive.
As hundreds of CTV streaming apps become available, viewer churn on SVOD and AVOD channels is reaching critically high levels. Sponsored by Wurl.

Data, channels, technology and the evolving marketplace

Tuesday, July 11, 2023

Amid supply chain interruptions, operational challenges and macroeconomic uncertainties, brands looking to bring their products to customers across retail sectors are striving to turn wholesale data

Newsroom unions are pushing management to negotiate AI use

Tuesday, July 11, 2023

Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. July 11, 2023 Newsroom unions are pushing

As users, marketers undertake Threads' pre-ad experimentation

Monday, July 10, 2023

Despite the absence of advertising options on Meta's Twitter clone, numerous brands have already established their presence on the app with their own profiles. July 10, 2023 As users, marketers

Marketers feel Twitter frustration amid Meta's Threads launch

Friday, July 7, 2023

Also: Guidelines take shape for cannabis ads ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How the future of TV is shaking out and the post-Cannes sell-a-thon

Thursday, July 6, 2023

Recently, Digiday+ members have had access to briefings on how the future of TV is shaking out so far in 2023 and how publishers' sales teams performed at Cannes. Get a taste of the most recent

Logic vs Emotions

Sunday, September 22, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative Today's hack Logic vs Emotions A