Founder Weekly - Founder Weekly - Issue 594

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Welcome to issue 594 of Founder Weekly. Let's get straight to the links this week.
General

How Wiz Built A Must-Have Category – And Hit $100M ARR in Only 18 Months
When focusing on solving problems for customers and their pain points, Raaz Herzberg from Wiz helped to develop the CNAPP category. It was an outcome, not a goal, through targeting value and focusing on customer needs.

Software Ate All the Easy Sh*t
Why the best opportunities in software are uns*xy

2023 State of SaaS Series
Dive into the latest SaaS trends. Benchmark your business and learn about the evolving world of SaaS.


Marketing, Sales and PR

The PLG Trap
How to Build a PLG Revenue Engine and Avoid the PLG Trap.

How to Build a Full-Funnel Marketing Strategy (w/ Example)
Having a full-funnel marketing strategy helps you reach more potential customers. We'll show you how to build an effective one.

How to optimize your pricing page
Advice for designing a pricing page that converts.


Money and Finance

Preempting the Round
The article discusses the pros and cons of preempting a round, as well as some tips for entrepreneurs who are considering this option.

VC finds its footing as headwinds weaken
The venture capital market has started to stabilize after a sharp correction that began last year. But investors have yet to regain the optimism that fuels startup bull cycles, despite a fervor around generative AI and a comeback for large tech stocks.

On Balancing Profitability and Growth
Startups have always been about growth, but now VCs are claiming they need to be profitable - what gives??
 
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