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Founder Weekly

Welcome to issue 590 of Founder Weekly. Let's get straight to the links this week.

General

Advice Expires
Advice from experts can be helpful, but it's important to remember that it's just advice. The best way to succeed is to experiment and find what works for you.

Startup Incorporation for Founders
We’ll first go over what incorporation is and why startups do it. We’ll then discuss timing considerations so you can determine when to incorporate your startup. Finally, we’ll go into decisions you might make when you incorporate.

The Coward's Conviction
Why It's Easier To Say No Than It Is To Ask "Why?"

Why the fertility market is poised to explode
A deep dive into the space including analysis, predictions, a market map and interviews with a wide range of experts.

SaaS 4.0: Say Hello to The Era of Cognition
Generative AI will eventually be a native part of every enterprise software company. Here’s how we see the winners emerging.

The New Problems Every Marketplace Faces After Product Market Fit
The article explores the dynamics of marketplaces once they achieve product-market fit, discussing strategies for growth, managing supply and demand, and ensuring long-term success in a competitive landscape.

Marketing, Sales and PR

Your guide to SaaS metrics 2.0
The case for next era metrics playbook in the age of product-led growth.

The (marketing) funnel isn’t dead
How to map your funnel to improve your prospect & customer experience, build better relationships between GTM teams, and more easily identify & fix funnel leaks.

Measuring Marketing Performance
If you can’t measure attribution, how do you allocate marketing budget?

Money and Finance

What are We Seeing as VCs?
An investor perspective on the Generative AI craze.

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