'We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech

July 12, 2023

'Uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech

DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized.

Additional coverage:

This week’s Future of TV Briefing highlights the types of generative AI tools that are being applied to video productions.
The PepsiCo deal with EA shows why EA’s decision to end its partnership with football’s global governing body in May 2022 may have been a boon for the game developer.
The timing of Roblox's Partner Program makes clear its overarching purpose: to further legitimize Roblox’s unique flavor of advertising in the eyes of marketers at major brands.
A new study from Magna Nexxen confirms that excessive ad repetition on CTV not only hurts the reputation of the brand, it can have a deleterious effect on the streaming platform too.
Some podcast networks are seeing a bright spot at a time of industry correction: a growing cohort of international podcast listeners.
Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator efforts against traditional marketing.

Other things to know about

Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure weeks' worth of meetings over the span of just three days.
At this stage in CTV’s evolution, providers can largely determine how they want to track and present results to advertisers. Sponsored by Tatari.
Brands are tackling inventory-visibility issues by utilizing high-quality analytics tools to collect and draw insights from metrics such as growth rates, sell-through, reorder and replenishment rates and more. Sponsored by NuORDER.

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