Monumental early user growth shows what might be next for Meta's Threads

July 13, 2023

Monumental early user growth shows what might be next for Meta's Threads

While everyone is caught up in the excitement of the shiny new platform, Digiday has compiled a rundown of what the app’s users, engagement and revenue predictions are right now.

Additional coverage:

One of the key areas of discussion focused on whether companies should be required to let users opt out of having their data used for training AI models.
A new Digiday+ Research report showcases current podcast ad budgets and ad strategies to ascertain whether real-world spending tracks with expert predictions for growth.
Although esports org Sentinels is following an equity crowdfunding strategy, its approach to the raise builds on lessons the company learned from Sen Society, the subscription-based fan club it introduced in May 2023.
Publishers want to keep subscribers locked in as long as possible but early intervention is key.
Ladbible is currently getting a feel for what works and what doesn’t on the platform compared to other apps.

Other things to know about

Just released: The Digiday Media Awards Winners Guide highlights the winning campaigns from the 2023 Digiday Media Awards. Check out winning campaigns from Ancestry, Xaxis and Hilton here.
To make their data work harder and smarter, brands, agencies and publishers are making data enhancement and data analytics integral parts of their campaign planning processes. Sponsored by Wiland.
For publishers, creating testing cohorts that contrast their most engaged audiences with their most arms-length readers (and viewers) unlocks insights into how recency, frequency and volume drive successful content strategies. Sponsored by Viafoura.

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