Norway is the latest country to pressure Meta’s ad business

Also: How Vox Media is building up podcast subscriptions ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices.
July 18, 2023

Norway becomes latest country to pressure Meta's ad business

Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices.

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Ivy Liu
Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices.

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With tens of thousands of podcast subscribers, the publisher is exploring how to differentiate its direct and third-party subscriber acquisition approaches.

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Report: Running the same ads too many times is eroding purchase intent

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AI-driven data analysis and identity resolution tools are helping brands, agencies and publishers better understand customers and prospects.

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Time is nearly doubling the number of events on its calendar this year – increasing from 10 in 2022 to 18 in 2023 – and is expecting to grow revenue by 55% year over year in the process.

As publishers invest more in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs.

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Marketers and agency execs say that while it continues to be a wait and see approach and that they expect to focus the bulk of investment through the fourth quarter on sports and reality, if there’s no new scripted content by the first quarter of 2024 it could be a concern. 

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Primal Kitchen is looking to get the word out about its products this summer to attract Gen Z consumers. And it’s leveraging out-of-home advertising and TikTok to do so.

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The acquisition threw a magnifying glass on the growing trend of B2B agencies stretching far past historical business goals and media destinations.

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