Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

July 17, 2023

PRESENTED BY

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy.

Additional coverage:

As the TikTok-ificiation of social media continues to fuel the creator economy, agency execs make the case for and against micro-influencers.
Agencies are shifting to testing out anticipation strategies to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools.
In this new role, Dentsu Americas' new CEO Michael Komasinski is focused on how to activate Dentsu’s assets in media, tech, data and creative across each other, while accelerating growth for each individually as quickly as possible.
Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.

Other things to know about

The last chance to enter the Digiday Awards is this Friday, July 21. Don't miss this chance to be recognized as one of the companies, campaigns and creatives modernizing media and marketing.
Marketers across all industries are taking notes from healthcare and banking teams that have managed to control personal information and remain compliant regarding personal data while still developing strong advertising campaigns. Sponsored by Piwik PRO.
By leveraging CRM or first-party targeting, advertisers are finding audiences that are most familiar with their brands and more likely to convert. Sponsored by MNTN.

'We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech

Sunday, July 16, 2023

DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. July 12, 2023 'Uncomfortable with the lack of control': How DPG

Digiday Media Buying Summit: Valuable connections for media buying leaders

Sunday, July 16, 2023

October 3-5, Naples | Prices rise after July 24 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Monumental early user growth shows what might be next for Meta's Threads

Sunday, July 16, 2023

While everyone is caught up in the excitement of the shiny new platform, Digiday has compiled a rundown of what the app's users, engagement and revenue predictions are right now. July 13, 2023

Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated

Sunday, July 16, 2023

Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly? July 14, 2023 Is this Barbie world actually fantastic? Marketers

Data, channels, technology and the evolving marketplace

Tuesday, July 11, 2023

Amid supply chain interruptions, operational challenges and macroeconomic uncertainties, brands looking to bring their products to customers across retail sectors are striving to turn wholesale data

Logic vs Emotions

Sunday, September 22, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative Today's hack Logic vs Emotions A