1. Home
  2. Discover
  3. Business
  4. Digiday

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy.
July 17, 2023

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy.

Additional coverage:

  • As the TikTok-ificiation of social media continues to fuel the creator economy, agency execs make the case for and against micro-influencers.
  • Agencies are shifting to testing out anticipation strategies to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools.
  • In this new role, Dentsu Americas' new CEO Michael Komasinski is focused on how to activate Dentsu’s assets in media, tech, data and creative across each other, while accelerating growth for each individually as quickly as possible.
  • Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.
Other things to know about

Top Stories
Ivy Liu
The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy.

howdy!
As the TikTok-ificiation of social media continues to fuel the creator economy, agency execs make the case for and against micro-influencers.

SPONSORED BY

 Logo
Report: Running the same ads too many times is eroding purchase intent

img
As marketing becomes more complex, it’s created an environment that’s made it easier for brands to reach consumers, but more difficult to make an impact on their target audience. To cut through the noise, marketers need to adopt a new mindset.

howdy!
Agencies are shifting to testing out anticipation strategies in order to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools.

In-store ads have become part of marketers’ multichannel approaches as they seek to drive discovery and consideration for brands and products.

howdy!
In this new role, Komasinski is focused on how to activate Dentsu’s assets in media, tech, data and creative across each other, while accelerating growth for each individually as quickly as possible.

Advertisement

According to Wunderkind’s 2023 consumer spending report, the most powerful driver of brand perception is the brand website (46%).

howdy!
Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.

howdy!
Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

'We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech

Sunday, July 16, 2023

DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. July 12, 2023 'Uncomfortable with the lack of control': How DPG

Digiday Media Buying Summit: Valuable connections for media buying leaders

Sunday, July 16, 2023

October 3-5, Naples | Prices rise after July 24 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Monumental early user growth shows what might be next for Meta's Threads

Sunday, July 16, 2023

While everyone is caught up in the excitement of the shiny new platform, Digiday has compiled a rundown of what the app's users, engagement and revenue predictions are right now. July 13, 2023

Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated

Sunday, July 16, 2023

Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly? July 14, 2023 Is this Barbie world actually fantastic? Marketers

Data, channels, technology and the evolving marketplace

Tuesday, July 11, 2023

Amid supply chain interruptions, operational challenges and macroeconomic uncertainties, brands looking to bring their products to customers across retail sectors are striving to turn wholesale data

You Might Also Like

How to Convey Madness

Saturday, January 4, 2025

Since the early 20th century, writing has become simpler. More direct. But Edgar Allan Poe shows how a paragraph about madness should feel MAD. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Guest Post: AI in 2025: A Combinatorial Explosion of Possibilities, but NOT AGI

Saturday, January 4, 2025

opinion paper ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What are 7-figure skills?

Saturday, January 4, 2025

Make $30000/month without any guesswork ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

$106K MRR - simple tool to..

Saturday, January 4, 2025

+ quick question? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

2025 And The Rise of the Mech Account Executive

Saturday, January 4, 2025

Have we lost interest in investing in the human side of sales? To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Prismatic

Mindfulness and 'The Mamba Mentality' in Practice

Saturday, January 4, 2025

The Daily Coach continued its conversation with Jon Giesbrecht, Director of Mental Performance and Player Development for the Vancouver Bandits, about overcoming setbacks, building lasting habits, and

How to benchmark well

Saturday, January 4, 2025

Also: A first look at 2024 PE data; We surveyed 53 VCs on a variety of topics, including the AI boom, deep tech trends, and fundraising expectations. Read online | Don't want to receive these

How to drive more value for your SaaS?

Saturday, January 4, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack How to drive more value for your SaaS? Let a manual job happen, then offer automation in

🎉 Only 3 Days Left: Save 40% on Turing Post

Friday, January 3, 2025

Invest in learning more every week ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Customer Return Rates Were 13% Overall in 2024 [Crew Review]

Friday, January 3, 2025

You're an Amazon whiz... but maybe not an email whiz. Omnisend makes setting up email for your brand as easy as click, drag, and drop. Make email marketing easy. Hey Reader, Happy new year everyone