20 CEO lessons taking HubSpot to $20 billion

 Hiten's Pick 

The Biggest Winners in AI Right Now

Half a year ago, it seemed like AI and LLM startups would breathe life into an anemic venture startup ecosystem. Now, it's clear that isn't exactly how things are materializing. But there are early winners in the space, which this thread outlines. Currently, success seems like it belongs to incumbents quickly deploying cutting-edge AI using internal teams and open-source technology. How do you think this will take shape over the next few years?

 Business 

It's Not Your Fault, But It's Your Problem

As a founder, you'll encounter plenty of situations where you have to handle circumstances you didn't cause and aren't your fault. But some circumstances will meaningfully impact the company, so they are still your problem. Many are experiencing this challenge as it relates to securing funding. If you're experiencing any of these roadblocks, it's time to get creative and find ways to work with or around these challenges. 

Entrepreneurship Isn't Genetic–It's Memetic

Though plenty of people have argued that entrepreneurship requires you to have a set of innate skills you're born with, Arvid Kahl makes the case that it's more about the ideas and values we adopt over time. If you more closely examine how entrepreneurs were raised and what motivates them, you'll find intriguing similarities–here are several of them

 Product 

Mitigate Losses From Cybercrime

There is a company called Abnormal Security that I think will make big waves in the tech world. They are focused on protecting companies from email attacks, which will continue to pose a bigger and bigger threat in the future. I'm curious how tools like this will change the software security landscape over the next few years.

Lessons From the Fastest-Growing Consumer Product Ever

It's been several weeks since the launch of Threads, the fastest app ever to reach 100 million users. It's arguably the most successful consumer product launch ever. This is an excellent read about some early lessons we can learn. A few that stood out to me: The right timing is critical, and don't underestimate the power of distribution.

 Marketing & Sales 

Lessons Learned Making One Product a Day

Hide Shidara decided to launch 30 products in 30 days. This is a recap of how the first week went. While it seems crazy to launch a product in one day, I can see how this challenge would be a forcing function for taking action, learning faster, and getting comfortable launching imperfect minimum viable products. I'm looking forward to seeing how this project turns out at the end of the month.

Is Copy AI Useful for Indie Hackers?

AI copywriting is hitting the mainstream. Some people swear by it, and others say it doesn't produce strong enough copy. It has its place and is best used for idea generation, copy brainstorming, and trying out new language to attract and expand your audience. Here's an example of what using a tool like copy.ai could look like in practice.

 Growth 
Why Consumer Subscription Is So Hard

Building a company around a consumer subscription model seems like a great idea. Who doesn't love recurring revenue? But building a consumer subscription product comes with very different challenges than a B2B subscription business. Expect churn to be higher, average revenue per customer to be significantly lower, and acquisition to be less scalable. Here's how you can solve the systemic challenges that come with consumer subscription products.

Why Education Technology Startups Don't Scale

Scaling a successful education technology company is tough, even when offered to customers for free. Countless challenges make it hard to grow, but one of the toughest is how geographically siloed the education space is. Eventually, you'll have to choose between diluting product-market fit or deprioritizing growth. How would you tackle some of these problems?

 Management 
Empowered Product Teams

Something seems to differentiate product teams that get cut from those who survive. Over the past decade, many product teams operated with a broad mandate to focus on moving a specific metric with the freedom to attain it however they wanted. But to be successful, you need more than a goal–you need a mission

20 CEO Lessons Learned Taking HubSpot to $20 Billion

HubSpot Co-Founder Brian Halligan recently shared some of the most important lessons he learned scaling HubSpot from $0 to $20 billion. A few of his lessons stuck with me: Zag when everyone is zigging, treat your culture like your second product, and never waste a good crisis. No matter what stage your company is at, this is a worthwhile read for all founders.

 Insight of the Week 
The Importance of Notetaking

Tiago Forte tweeted something this week that I found thought-provoking. He said, "Notetaking is essentially communication between your past and future selves." Any weaknesses will show up in your writing, from lack of clarity to struggles with brevity. What do your notes say about you, who you've been, and who you might become? 



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Older messages

How Wiz hit $100M ARR in 18 months

Monday, July 17, 2023

Wiz's VP of Product Strategy shares how the company defined a new business category to become the fastest-growing software company in history. Hiten's Pick The Secrets of Great Remote Teams

The opportunity and danger for Threads

Monday, July 10, 2023

Twitter's norms have been largely guided over the years by user innovation and expression. This hints at both the opportunity and threat for Threads. Hiten's Pick How To Blow Up a Timeline Ever

Don't be fooled by fast-growing AI apps

Wednesday, July 5, 2023

Some AI apps that are growing fast may be dying even quicker. Significant churn and retention problems in AI may take a while to smooth out... Hiten's Pick A Practical Guide to Executive Presence

How Lattice grew sales to $100M

Monday, June 26, 2023

Dini Mehta had a very successful run as the CRO of Lattice. During her time there, she helped take the company from $3M to more than $100M ARR. Hiten's Pick The Three Kinds of Leverage That Anchor

92% of engineers use AI tools

Tuesday, June 20, 2023

GitHub recently published a survey about developer productivity and AI coding tools. Hiten's Pick Ushering In a New Era of User Research The ratio of user researchers to developers is approximately

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