Product Habits - How Lattice grew sales to $100M

The Three Kinds of Leverage That Anchor Effective Strategies

If you want to win at just about anything, leveraging strengths rather than fixing weaknesses is the most efficient way. I've seen plenty of startups fail because they built a strategy that felt like an uphill battle to execute. Instead, look for ways to ride the tailwinds of your hard-earned assets or natural abilities. These three forms of leverage are worth trying. 

Are We in the Early Innings of a Tech Recovery?

Nasdaq recently published a report that suggests tech hardware has bottomed, and software will soon follow. Despite the challenging numbers, there may be a tech recovery in the second half of this year. Read on for some of the big takeaways and why there's reason to be hopeful. 

Compounding Optimism

The compounding impact is astounding when you string incremental growth together for a long time. All progress tends to follow this pattern—including new ideas and inventions. Each one independently can be limited in function. But when you mix or add things together, you can make magic. 

OpenAI's Code Interpreter Is About To Remake Finance

AI will likely upend the entire world of work and productivity, and finance is a great example. The Code Interpreter plug-in, for instance, can take a standard form like an income statement, populate it with data, and run an analysis on that data. In short, it can do a majority of finance work. What will the world look like when we can do sophisticated analysis at a meager cost? 

Technical Debt Is Hard To Understand

Just about every engineer complains about technical debt. If you're not technical, it can be hard to understand what it means. This table breaks down various types of technical debt, their causes and long-term impact, and how to mitigate them. This will allow you to have more productive conversations in the future. 

How To Harness the Power of Multichannel Marketing

Just about every marketer agrees that taking a multichannel approach is essential. But in my experience, it's harder to implement this and effectively leverage the proper channels. This guide covers the ins and outs of multichannel marketing and shares stories about five companies that do it well. 

Growing Sales to $100M at Lattice

Dini Mehta had a very successful run as the CRO of Lattice. During her time there, she helped take the company from $3M to more than $100M ARR. She recently did an interview and shared many interesting insights about Lattice's early go-to-market strategy, moving upmarket, leading a sales team, and more. Listen to the entire conversation here. 

The Era of Efficient Growth is Now

It's gotten significantly harder to grow a SaaS business over the past year, but this isn't something we haven't seen before. Think of it more as a reset—people are not operating with unlimited budgets, which creates constraints that I think will spur more thoughtful innovation. If there was ever a time for efficient growth, it's now.