How publisher data unification is creating advertiser success

As publishers increasingly invest in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs.

When they succeed, their advertising partners get a lift — they can strengthen and diversify campaign performance via various targeting and retargeting methods, command higher prices for inventory and unlock new revenue streams.

Packed with charts and statistics from a new Digiday and Piano survey, this State of the Industry report explores how publisher teams collect, unify, segment and analyze data as privacy regulations increase and advertiser expectations expand. Download this new report to learn more about: 

• Publisher’s budgets toward and revenue from data unification efforts
• The challenges publishers face as they unify data and diversify revenue
• How data management is impacting effectively measuring success
• The most critical publisher-provided services, according to brands and agencies

Sponsored by: Piano

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