Digiday - WTF is sequential liability

August 03, 2023

WTF is sequential liability

What makes sequential liability so contentious? Let's delve deeper to uncover the reasons behind its controversial nature.

Additional coverage:

A bunch of users, but no real vibe. Here’s the deal with Threads.
This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement and traffic referral source.
A head of brand safety won’t be an easy gig at X, formerly known as Twitter. Nevertheless, it's one the platform needs now.
As more agencies weave generative AI into their work, there are concerns around how much these tools can be trusted to avoid copyright infringement or biases in their content.

Other things to know about

To navigate the increasingly complex digital advertising ecosystem, DoubleVerify is leaning on automation to help clients manage their complex brand safety and suitability requirements. Produced in partnership with Marketecture.
Retailers are introducing new ways to offer dynamic and interactive media experiences around store shelves, end caps, cooler doors, checkout aisles and other store real estate. Sponsored by Best Buy Ads.
From Modern Retail: Unboxing videos, which often resemble user-generated content, are a popular format that retailers and brands incorporate into their purpose-built creative strategies. Sponsored by MNTN.

Connect with leaders from Dentsu, MediaCom and more

Wednesday, August 2, 2023

October 3-5, Naples | Last chance to save on passes ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Former employees remain uncompensated after MediaMath's bankruptcy filing

Wednesday, August 2, 2023

How the losses in ad tech's biggest bankruptcy are hitting home. August 02, 2023 Former employees remain uncompensated after MediaMath's bankruptcy filing How the losses in ad tech's

How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits — of virtual commerce

Tuesday, August 1, 2023

To marketers at Ralph Lauren, this week's so-called “phygital” boot release represents an unprecedented mix between the brand's virtual and physical options. August 01, 2023 How Ralph

Tell us how digital identity is changing in 2023

Monday, July 31, 2023

As privacy regulations increase, data protection and identification challenges continue to surface across many channels, including CTV. To resolve these obstacles, advertisers, publishers and tech

YouTube faces agency pressure over unwanted inventory

Monday, July 31, 2023

Also: Generative AI shows up in earnings chatter again ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌