Tell us how digital identity is changing in 2023
As privacy regulations increase, data protection and identification challenges continue to surface across many channels, including CTV. To resolve these obstacles, advertisers, publishers and tech platforms are turning to emerging alternative identification methods and technologies. Take this short survey and help highlight which solutions are working best, which are worth advertiser adoption and which are most helpful in preparing for Google’s deprecation of third-party cookies next year. How satisfied are you with the solutions available? Take the survey and we'll send you the results when they publish. Sponsored by ID5 |
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YouTube faces agency pressure over unwanted inventory
Monday, July 31, 2023
Also: Generative AI shows up in earnings chatter again
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Friday, July 28, 2023
Also: Is the ad slowdown coming to an end?
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Thursday, July 27, 2023
As publishers increasingly invest in data unification efforts, they're reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners
Advertisers further probe ad buying transparency on YouTube
Thursday, July 27, 2023
Also: DoubleVerify's in-game ad play to win over brands
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Wednesday, July 26, 2023
Also: Will Barbie inspire the future of marketing movies?
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