How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits

August 01, 2023

How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits — of virtual commerce

To marketers at Ralph Lauren, this week’s so-called “phygital” boot release represents an unprecedented mix between the brand’s virtual and physical options.

Additional coverage:

While agency execs recommend clients license any sounds or memes used in content, some brands will go ahead without doing so.
As advertisers continue to look for ways to stand out in today’s ad landscape, OOH is getting more creative.
About half of publishers increased marketing spend in the last year, but that increase isn't likely to follow publishers into the next year.
BDG's Wesley Bonner joins the latest episode of the Digiday Podcast to discuss Threads, X and more.
State Farm wants to make its gaming competition series more well-known by working with creators to appeal to younger consumers.

Other things to know about

Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with execs from Dentsu, Publicis, MediaCom and more.
As advertisers realize the majority of gamers they traditionally perceived to be playing on PC and consoles are also playing on mobile, they’re understanding the value of these games and ad experiences. Sponsored by Activision Blizzard.
As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. Sponsored by ID5.

Tell us how digital identity is changing in 2023

Monday, July 31, 2023

As privacy regulations increase, data protection and identification challenges continue to surface across many channels, including CTV. To resolve these obstacles, advertisers, publishers and tech

YouTube faces agency pressure over unwanted inventory

Monday, July 31, 2023

Also: Generative AI shows up in earnings chatter again ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

WTF is prompt engineering?

Friday, July 28, 2023

Also: Is the ad slowdown coming to an end? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How publisher data unification is creating advertiser success

Thursday, July 27, 2023

As publishers increasingly invest in data unification efforts, they're reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners

Advertisers further probe ad buying transparency on YouTube

Thursday, July 27, 2023

Also: DoubleVerify's in-game ad play to win over brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌