How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits

August 01, 2023

How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits — of virtual commerce

To marketers at Ralph Lauren, this week’s so-called “phygital” boot release represents an unprecedented mix between the brand’s virtual and physical options.

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How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits — of virtual commerce