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The Media Rating Council is angling for better clarity in an era of compounding complexity

Who watches the watchers in the overlooked, but all-important, world of media measurement?
August 04, 2023

The Media Rating Council is angling for better clarity in an era of compounding complexity

Who watches the watchers in the overlooked, but all-important, world of media measurement?

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Who watches the watchers in the overlooked, but all-important, world of media measurement?

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Some publishers are finding that reducing the number of shows they’re producing is helping to grow their listeners and revenue.

Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners.

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Gannett’s latest earnings reveal a hopeful tunnel of light in the media industry.

Brands are increasingly creating DTC-type experiences to personalize buyer engagements more effectively and capture more share of wallet.

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For years, athletic brands like Nike and Adidas were some of the dominant retail brands in sports. Now, it appears that luxury brands want a slice of the profitable sports market.

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Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023.

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After a bankruptcy and a buyout, Quiznos hopes the Spongmonkeys can help with a comeback.

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A main beef is the fact that YouTube has for years enacted a policy of negative-option provisions in its Google Video Partner program — the part of YouTube’s ad offering that often places advertisers into non-YouTube content. 

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