Why data enhancement is now essential to ad campaigns

In addition to shifting toward gathering first-party and zero-party data directly from consumers — with their consent — brands, agencies and publishers are increasingly leaning on data enhancement and analytics to make their existing data assets work harder and smarter. 

To highlight how this is happening, Wiland and Digiday surveyed 193 brands, agencies and publishers about the evolving role of marketing data and analytics, the data types they are collecting and how they’re pursuing data enhancement using internal and external teams. Download this new report to learn:

• What types of data brands and agencies are collecting to understand their customers and prospects
• How brands and agencies see data analytics within their current strategies
• Ways brands and agencies are leveraging consumer data to improve marketing outcomes
• How data partnerships are helping brands enrich consumer data

Sponsored by: Wiland

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