Which digital marketing tools do you use in 2023? Let us know in the survey below:

Digital marketing tools survey

It’ll only take <1 minute! Thank you so much.

Now, back to the biggest news of this week:


 

📰 News & updates

Changes to HowTo and FAQ rich results: Google is reducing the visibility of FAQ rich results and limiting HowTo rich results to desktop devices.

🔝 SEO

SEO techniques: Building backlinks by curating industry statistics, creating content hubs, and improving E-E-A-T—these SEO techniques can help you get more traffic to your website from organic search.

Over 67% of domains using hreflang have issues: We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings show that 67% of them have at least one issue.

Brian Dean interview: The man from Backlinko doesn’t do many interviews, so this is a must-listen. Lots to take away too. My biggest takeaway: As Brian puts it, “SEO is almost a byproduct of doing things well. If you only do SEO, things are going to be a lot harder.”

💻 Digital marketing

Unconventional ad campaigns: From Burger King’s Halloween stunt to Payless’ fake luxury store, these brands threw the marketing playbook out of the window.

Behind the scenes at ~1000 top newsletter growth teams: The real secret behind big, successful newsletters is that their subscribers mostly came from paid acquisition.
 

Till next time ;)
Cheers,