Social Media Examiner - Short-form video editing tools…

It’s World 🦎 Lizard Day, Reader...

🗣️ Shout out to Goana from 🧚 Ferngully, and Liz from The Magic School Bus!    

This newsletter is brought to you by Social Media Marketing World.

In today’s edition:

• Video editing tools
• Better YouTube ads
• Building a Facebook ads team
• The Art Blocks Story

🔥 Here's a word from our sponsors:

🌟 Feeling the Pressure?
Big industry changes are happening! Between AI, Twitter's rebranding, and Threads, it’s important to connect with fellow marketers who are also facing the storm. Join us at Social Media Marketing World for three days of strategies, insights, and making new connections! 🚀 Grab your All-Access ticket today.

Want your message seen and heard by a ton of marketers and agencies? Learn more about Social Media Examiner sponsorships.

When editing videos, it's a good idea to add third-party apps to your workflow when you want to explore new creative tools like effects and AI, improve your account's video performance trends, stand out amidst a lot of similar content, and rely on a single app that can create videos for all platforms

So how can you choose the best video editing app for your team? Here are four factors to consider:

1. Capabilities: What should your ideal video editing app do? Have a huge range of effects? Offer practical tools like text-to-speech? Provide AI tools to speed up production?
2. Collaboration: Look for an app that supports multiple users or allows easy sharing outside the app to easily work alongside team members or share content with clients.
3. Operating system: Prefer to edit videos on desktop? Want to do all of your editing with a mobile app? Make sure the app you choose fits your workflow.
4. Cost: All tools in the list below have a no-cost plan so you can start using them. But some are very limited unless you subscribe to a paid plan. Make sure the app you choose either fits your budget or works well enough on a free plan.

To explore 11 tools for editing video, read the full article.

➡️ Here's more great content for you:

• How to Measure and Improve YouTube Ads
• How to Build an Internal Facebook Ads Team to Scale Any Business 
• Generative Art: The Art Blocks Story