Digiday - Lessons for AI from the ad-tech era

Lessons for AI from the ad-tech era: 'We're living in a memory-less world'

As the generative AI boom gains momentum, it’s worth asking how lessons from ad tech could also apply to the new era of innovation.

Additional coverage:

• Horizon Media studied the world of social media, finding a growing trust gap among its users along age and generational lines. Is this a boon or a warning for political advertisers?
• Publishers' Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam. More in this Digiday+ Media Briefing.
• Partner Program members’ reticence on the topic of ad incentives demonstrate some of the growing pains of Roblox’s advertising push. CPM rates for Roblox ads are still fluctuating significantly, making it difficult for agencies to promise customers a certain rate.
• This week, Exverus Media and meat company John Soules Foods launched their first AI chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?
• Some marketers say it's hard to sift through the noise when vetting potential AI vendors. Others are finding success with internal tools — while proceeding with caution.