Agencies weigh the pros and cons of generative AI as political advertising grows

Agencies weigh the pros and cons of generative AI as political advertising grows

It is only a matter of time before generative AI content becomes a bigger part of political campaigns.

Additional coverage:

• Publishing executives used their companies’ latest earnings calls to continue discussing the uses and challenges around generative AI technology and its impact on media businesses.
• Due to the decline in engagement of Meta's Threads, X (formerly known as Twitter) is hoping to attract more content creators to its platform via ad revenue share payouts to users who are subscribed to X Blue.
• While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.
• For all the attention being paid to X (née Twitter) these days, the svp and head of paid social at Digitas North America is keeping a closer eye on Meta’s Threads at the moment.
• MFAs are top of mind for marketers, despite them not really having a set definition.