Agencies weigh the pros and cons of generative AI as political advertising grows

August 15, 2023

Agencies weigh the pros and cons of generative AI as political advertising grows

It is only a matter of time before generative AI content becomes a bigger part of political campaigns.

Additional coverage:

Publishing executives used their companies’ latest earnings calls to continue discussing the uses and challenges around generative AI technology and its impact on media businesses.
Due to the decline in engagement of Meta's Threads, X (formerly known as Twitter) is hoping to attract more content creators to its platform via ad revenue share payouts to users who are subscribed to X Blue.
While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.
For all the attention being paid to X (née Twitter) these days, the svp and head of paid social at Digitas North America is keeping a closer eye on Meta’s Threads at the moment.
MFAs are top of mind for marketers, despite them not really having a set definition.

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