Survey: The state of publisher ad revenue in 2023
As digital advertising evolves, publishers are increasingly monetizing their audiences and working toward building more robust engagement and results for advertisers. In this new survey, Digiday and Permutive want to know how the changing roles of open marketplaces and direct-sold inventory are impacting revenue. Tell us how advertising is driving your revenue goals in 2023, how your teams are approaching open marketplace and direct-sold deals — and how first-party data, RFPs, audience strategies and the ways your organization measures success across all these factors are contributing to positive revenue outcomes (and happy advertisers). Take the survey and receive a $5 Amazon gift card along with the results. Sponsored by: Permutive |
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Agencies weigh the pros and cons of generative AI as political advertising grows
Tuesday, August 15, 2023
It is only a matter of time before generative AI content becomes a bigger part of political campaigns. With the political ad landscape to surpass prior spending levels in 2024 to more than $15 billion,
The state of connected TV in 2023
Monday, August 14, 2023
Television has become a fully interconnected, wide-open space for audiences, and viewers' underlying concepts of what TV comprises in the first place have been radically transformed by the
How advertisers are tackling measurement in a fragmented RMN ecosystem
Monday, August 14, 2023
The retail media network landscape is fragmented, and advertisers need help to measure campaign success across disparate platforms. Additionally, persistent gaps in the standardization of RMN metrics
How ad tech's measurement titans are pivoting to attention and activation
Monday, August 14, 2023
These are shifting sands everyone must make adjustments for, with one widely held interpretation is that both DoubleVerify and IAS believe that next year will see the final demise of third-party
Unveiling uncertainty: Insights from Linda Yaccarino's interview on X's (formerly Twitter) direction under Elon Musk
Monday, August 14, 2023
Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. August 11, 2023 Insights from Linda
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