Digiday - The state of connected TV in 2023
Television has become a fully interconnected, wide-open space for audiences, and viewers’ underlying concepts of what TV comprises in the first place have been radically transformed by the technology they use daily. Connected TV has been a primary force driving these changes, altering the marketing landscape of video content and fusing robust performance metrics with the longstanding value of brand awareness that television has always provided. To explore how advertisers approach this new era of CTV, this new report from Digiday and MNTN unpacks how brands and agencies deploy and optimize CTV creative across channels. Download it to learn more about:
Sponsored by: MNTN 
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Unveiling uncertainty: Insights from Linda Yaccarino's interview on X's (formerly Twitter) direction under Elon Musk
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The case for and against made-for-advertising sites
Monday, August 14, 2023
In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens. August 14, 2023 The case for and against made-for-advertising
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision
Tuesday, August 8, 2023
This kind of uncertainty keeps ad tech bosses up at night. They're worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. August 08, 2023
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