Digiday - The state of connected TV in 2023

Television has become a fully interconnected, wide-open space for audiences, and viewers’ underlying concepts of what TV comprises in the first place have been radically transformed by the technology they use daily. 

Connected TV has been a primary force driving these changes, altering the marketing landscape of video content and fusing robust performance metrics with the longstanding value of brand awareness that television has always provided. 

To explore how advertisers approach this new era of CTV, this new report from Digiday and MNTN unpacks how brands and agencies deploy and optimize CTV creative across channels. Download it to learn more about:

• How CTV has come to occupy an established and integrated role in the advertising mix
• What advertisers expect CTV will drive regarding revenue in 2023 and 2024
• How teams are tackling CTV advertising management and measurement
• What the rise of generative AI means for CTV ad creative

Sponsored by: MNTN

Share with a colleague