YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
August 18, 2023

YouTube is under fire again, this time over child protection

YouTube will face yet more scrutiny over its policies after a new study revealed that it served ads to minors, appearing to contravene its own policies.

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Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

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The deal market between publishers and sports betting companies is in a correction, according to media and agency executives.

Limited access to data from walled gardens makes it more difficult for advertisers to compare ad performance across different platforms, channels or campaigns.

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TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023.

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After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.

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CTV has become a significant part of marketers’ strategy. Advertisers count on the channel for about half their ad revenue, and budgets track accordingly.

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As social media becomes pay to play, brands like to drive organic growth humor and online personas.

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While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

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Mapping display trends across site and newsletter advertising — direct and programmatic

Thursday, August 17, 2023

Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to a research series on where CMOs are investing. In this

Lessons for AI from the ad-tech era

Thursday, August 17, 2023

Also: Trust in social falls but usage remains steady ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketers struggle to keep up with social media's bifurcation

Wednesday, August 16, 2023

Also: Ad tech M&A dry spell heats up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Survey: The state of publisher ad revenue in 2023

Tuesday, August 15, 2023

As digital advertising evolves, publishers are increasingly monetizing their audiences and working toward building more robust engagement and results for advertisers. In this new survey, Digiday and

Agencies weigh the pros and cons of generative AI as political advertising grows

Tuesday, August 15, 2023

It is only a matter of time before generative AI content becomes a bigger part of political campaigns. With the political ad landscape to surpass prior spending levels in 2024 to more than $15 billion,

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