Advertisers have lingering questions for YouTube after the latest controversial report on child safety

August 21, 2023

Advertisers have lingering questions for YouTube after the latest controversial report on child safety

Despite Google’s protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus.

Additional coverage:

Media buying agency GroupM is using Jounce Media's made-for-advertising checklist to remove MFAs from its programmatic business.
Soccer was the star, but companies also used generative AI, augmented reality and even blockchain across ads, games and social media.
Per a notice from contextual targeting ad agency Peer39, advertisers have added Maui wildfire coverage to their blocklists.
Now as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients in new offerings and services.
Athelta is wiping its Instagram account as part of the athletic brand’s broader refresh efforts to turn the company’s brand direction around.
There isn’t always the best training from top executives for new managers on how to approach the role and make sure their team feels comfortable.

Other things to know about

Today is your last chance to save on passes for the Digiday Media Buying Summit. Don't miss this chance to secure months' worth of meetings with media buying leaders over just three days. Prices rise tomorrow, August 22.
Marketers across all industries are taking notes from healthcare and banking teams that have managed to control personal information and remain compliant regarding personal data while still developing strong advertising campaigns. Sponsored by Piwik PRO.
Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit. Sponsored by Zeropark.

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Adalytics Research asks, 'Are YouTube advertisers inadvertently harvesting data from millions of children?' August 18, 2023 YouTube is under fire again, this time over child protection YouTube

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