Advertisers have lingering questions for YouTube after the latest controversial report on child safety

Advertisers have lingering questions for YouTube after the latest controversial report on child safety

Despite Google’s protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus.

Additional coverage:

• Media buying agency GroupM is using Jounce Media's made-for-advertising checklist to remove MFAs from its programmatic business.
• Soccer was the star, but companies also used generative AI, augmented reality and even blockchain across ads, games and social media.
• Per a notice from contextual targeting ad agency Peer39, advertisers have added Maui wildfire coverage to their blocklists.
• Now as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients in new offerings and services.
• Athelta is wiping its Instagram account as part of the athletic brand’s broader refresh efforts to turn the company’s brand direction around.
• There isn’t always the best training from top executives for new managers on how to approach the role and make sure their team feels comfortable.