Understanding publishers' and advertisers’ post-cookies strategies and roles for first-party data

Publishers and advertisers know the vector every website visit can include — as consumers move through their pages and engage with content (whether articles or merchandise), data trails form. Any user activity, and any third-party activation addressing that activity, can create this outcome, especially in a digital world that has emphasized cross-site identifiers. 

This unauthorized disclosure of first-party data on third-party sites has been endemic for years, and it’s been costing stakeholders money. However, with the sunset of the third-party cookie, scenarios like this are set to change. 

To put a lens on these transformations, we want to know how the third-party cookie has cost your organization hard-won revenue, how you’re planning for their deprecation and how your team is strategizing to capture audience and customer revenue in 2023 and 2024.

Take this survey, and we’ll send you a $5 gift card and the results when they’re published.

Sponsored by Google Privacy Sandbox