GrowthHackingIdea - 10x more donations & engagement (study)

Every time GlobalGiving (charity crowdfunding website) would send out a newsletter, they saw their:
1. Open rates drop down.
2. Money raised go down.
3. Delivery rate drop down.
4. Spam rank grows.

Here's what they did to see a 10x increase in the number of donations and engagement from the email.

1. In the beginning, they were sending the same email to all of their subscribers.

2. Then they developed a recommendation engine similar to Netflix.
It looks at projects similar to the ones people have already shown an affinity to and suggests those projects to donors.

This new recommendation approach boosted the number of donations and engagement from the email by 10 times!

Source: www.marketingsherpa.com


Cheers,
Charlie Patel ;)



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