I swear this is not my selfie:

🔝 SEO

ChatGPT hacks: From keyword research to query building, explore these prompts to enhance the effectiveness of your SEO and digital marketing efforts.

Most common technical SEO issues: We looked at 1,002,165 domains to find the most common technical SEO issues. The top three are 3XX redirects, HTTP to HTTPs redirects, and missing alt text.

ChatGPT visits are down 29% since May: Rand Fishkin, in collaboration with Datos, ran a study investigating certain claims about ChatGPT. Visits are down, and the most common use case is for programming. 

FOMO cascade: Brand X has KPIs to hit and extra resources, so it targets an unrelated and uncontested keyword with search volume. Brand Y sees it and thinks Brand X knows something it doesn’t and so targets the keyword too. Brand Z sees both X and Y targeting that keyword and FOMOs in. Don’t fall for the FOMO cascade—always reason from first principles.

💻 Digital marketing

Best AI writing tools: To find the best AI writing tools, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes. These are the 10 most voted for.

Eight shapes of popular stories: Famous author Kurt Vonnegut once cataloged eight different “shapes” or flows of popular stories. See if you can use these narratives to improve your content and writing.

Your AI optimism is going to kill someone: “When people are given easy ways to do things, they will do them those easy ways. If you give someone a tool that will get them 80% of the way there, that job will be done at 80%. You just have to expect that. This has always been true. It’s just how people are wired.”

 

Till next time ;)
Cheers,