Social Media Examiner - Facebook Group admin replacements…

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In today’s edition, we bring you news from:

  • Facebook
  • Meta
  • Threads
  • X/Twitter

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This week, we explore changes from Facebook that matter for marketers and give you our thoughts on what’s important, such as this update to Groups…

Early in August, a number of group admins reported receiving notification that indicated Meta would assign Admin status to another group member unless they became more active.

Our Take: While this issue emerged over a year ago, it is once again generating concern among admins who have invested significant time and effort building their groups.

Facebook appears to be targeting “dormant” groups that have had little or no recent activity. The platform prefers active engagement and sees inactive groups as a waste of resources.

To avoid this situation, Mari recommends that group admins take three steps: 1) Assign at least one backup admin who can take over if needed, 2) Archive any old, unused groups yourself versus letting Facebook remove you, and 3) Re-engage any inactive groups to show that there is still activity occurring. While the primary admin does not need to post daily, taking measures to keep groups vibrant will help avoid automated admin changes.

To review more Facebook updates, click below:

🧭 Here is more news you can use:

  • Meta: Reports indicate a premium version of Facebook and Instagram in Europe will let users remove advertising from the feed.
  • Threads: The app is available on desktop.
  • X/Twitter: The platform rolled out three Branded Features: hashmojis, hashfetti, and custom likes.

Michael Stelzner, Founder and CEO

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