Social Media Examiner - How the LinkedIn algorithm works…

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In today’s edition:

• Strategic agency acquisitions
• Decoding the LinkedIn algorithm
• Decentralizing media
• Facebook changes

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This is partly because LinkedIn has a unique user profile. Its almost 1 billion members fall into four categories...

The power users. Less than 1% of LinkedIn users publish on the platform at least once a month.

The content creators. LinkedIn counts users as content creators if they’ve published at least one post in the last 3 months. That's still barely 5% of users and it's a low bar to meet.

The content ambassadors. This 15% of users engage with your content. They don't want to post themselves but they'll share, like, or comment on your content. 

The silent community. These users are the vast majority. They scroll through the feed and consume your content but they choose not to interact. It takes long-term, consistent posting to convert them into active leads or followers. The silent community is a unique feature of the platform. 

So LinkedIn developed an algorithm that takes the silent community into account. Instead of looking at posts and reach, it focuses on dwell time, early post performance, negative engagement signals, internal and external links, and calls to action.

To learn how to take advantage of the LinkedIn algorithm to maximize exposure, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

Agency Growth Through Strategic Acquisitions
Looking for ways to scale your marketing agency? Could acquiring other agencies be the answer?

• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Decentralized Media for Creators: The Rug Radio Story
Want to build a trusted media company? Want to learn from someone who’s leading the way in Web3 by including audiences in decisions that impact the media he produces?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest Facebook changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.