Social Media Examiner - LinkedIn Brand Partnership label…

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In today’s edition, we bring you news from:

• LinkedIn updates
• YouTube

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This week, we explore changes from LinkedIn that matter for marketers and give you our thoughts on what’s important, such as this update…

To improve transparency between creators and their audiences, the platform rolled out a Brand Partnerships label that can be enabled on when you receive compensation to create a post. Here are a few notes to keep in mind:

• The toggle is disabled by default and resets after every use. It must be switched on for each post that qualifies as a brand partnership.
• Posts labeled Brand Partnership are public and searchable by LinkedIn members and visitors.

Our Take: The Brand Partnership toggle is all about supporting transparency and making it as easy as possible for members to comply with the law with regard to disclosure. We appreciate that posts tagged with this feature will display a Brand Partnership label rather than Sponsored, which viewers immediately recognize as an ad.

To review more LinkedIn updates, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

🧭 Here is more news you can use:

• YouTube: To help creators direct Shorts viewers to more of their content, the Related Video in Shorts feature is rolling out.