GrowthHackingIdea - 89% more customers (easy)

ConversionXL Institute conducted an eye-tracking study.
Goal - to figure out how to draw the most attention to a "recommended" price.

4 pricing plans were offered: $0, $22/m, $85/m ("recommended"), $166/m.

A/B/C/D test:

#1. Cheap-to-expensive plan order, non-highlighted $85/m plan.
Result: the plan was chosen by 16.92% of people.

#2. Cheap-to-expensive, highlighted: 19.91%

#3. Expensive-to-cheap, non-highlighted: 23.04%

#4. Expensive-to-cheap, highlighted: 31.99%

That means if you have a cheap-to-expensive plan order and non-highlighted pricing plan...
... just by applying variant #4 you can help 89% more customers to choose the desired pricing plan.

Source: conversionxl.com


Cheers,
Charlie Patel ;)



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